As almost everyone knows, Taylor Swift loves to keep her fans on their toes by discreetly releasing new music or music videos.  The latest music video for her dream-pop song “Lavender Haze” is no different.  

In the early hours of Friday, Jan. 27, at midnight, to be precise, the “Bejeweled” singer dropped the video, telling fans via social media to “Meet me at midnight.”  This is a lyric directly from the first track of Swift’s latest album, “Midnights.”

The intimate, dramatic video features Swift herself alongside many costars. Hues of deep, midnight blues, velvety magentas, and, obviously, light lavender purples adorn the background of the short film. Trippy vibes drawn directly from a 1970s fever dream fill the video alongside pastel clouds and–oddly enough–cosmic, floating fish.

For those that may not know, ‘lavender haze’ is a phrase that was utilized more often in the 1950s, describing the feelings that come with being in love with someone.  The “New Romantics” singer comments on the term explaining, “If you’re in the ‘lavender haze,’ then that meant you were in that all-encompassing love glow. And I thought that was really beautiful.”

It has been confirmed that the song is inspired by Swift’s current lover, British actor Joe Alwyn.  Alwyn has been the supposed inspiration for a number of the singer-songwriter’s songs over the years. 

Because the track highlights the societal pressures that come with being in a high-profile relationship, it is very obvious to whom it is referring. Swift elaborated on the subject saying, “Like, my relationship for six years–we’ve had to dodge weird rumors, tabloid stuff and we just ignore it,” she explained. “So, this song is about the act of ignoring that stuff to protect the real stuff.”

Funnily enough, the “Lavender Haze” music video dropped on the single’s 13th week of being on the Billboard Hot 100 list. Thirteen just so happens to be Taylor Swift’s infamous lucky number.